Ever heard of Kelloggs corn flakes? Sure you have and might be having it every morning for breakfast. After some initial marketing faux pas, it has slowly crept into the indian kitchen. For me it is an ideal example of how marketing can be used to push anything to anyone. Because indians have long used the humble rice flakes or poha as it is called, in breakfasts and snacks.
What I wonder is why no one has thought of promoting poha as a breakfast option. Off course with glitzy packaging and marketing. Chocalate coated poha? Tuti – Fruti poha? Why not.
Haldiram’s are you listening?