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Discovering a musician I really like is a day well spent.

It is an ad for scrabbles.

Rarely do we see such twisted stuff in ads for seemingly benign products.

When Matthew Harding made a video of himself dancing his cute dance in places that he travelled, little did he know the affect it would have on people. That video became quite popular, in fact so popular that he started a site.

This is the first video, which started it all -

And this is the ad you might have seen, for visa prepaid cards, who are now Matthew’s sponsors -

Now I feel like dancing.