BLOG

Moments after I tweeted this:

“Fight Club” in the real world http://bit.ly/bB7jrU

I received this reply:

@kaargocult His breakfast will taste better than any meal you and I have ever tasted.

Apparently the user IAmJacksBot keeps searching for a few keywords, “fight club” being one of them. As soon as it finds one, it replies to the original tweet with a random dialogue from the movie.

I am not sure if anyone is using this automatized replying as a way to monetizing twitter.

Imagine you tweeting: “I would like a new camera phone with 5 megapixel”, and immediately getting a reply “read our recent review of 5 megapixel camera phones. Nokia XXX came out the winner”.

The boundaries between advertising and social media seem to be disappearing. See this full page ad in a Newspaper, advertising a chewing gum. All the tweets were made by real people (I hope trident is not paying these people to tweet :P). See this tweet.