Posts Tagged ‘Marketing’

Is the boss around?

Sunday, August 24th, 2008

Came across this job site - called workosaur.com. It’s USP being, it has the most 7 figure salary jobs. Good but no great shakes. Another job site I thought.

But then I saw a link on the top corner which said, “Boss is Around? Look Busy”. When clicked lead to a page full of graphs and charts.

This minor thing made me look again at the site. It tells me that this is a startup where people love their work. That they understand their niche audience. So it tells me to take them seriously. Kudos for the sense of humor.
Earlier posts on sense of humor:here

kwippy pages are open now!

Thursday, June 26th, 2008

kwippy pages are open now for your viewing pleasure. Check it out, if you like it add your email for an invite. And do get in touch if you have any suggestions/criticisms, etc. :)

i m here: http://www.kwippy.com/kaa/

Usable fruits

Monday, June 9th, 2008

I was having a watermelon yesterday, when this thought came into mind. A seedless watermelon would be so nice. No fussing around with the seeds. No fumbling with the tongue to get the seeds out.

Then found out on the net that there is indeed such a watermelon. Surely all of you have eaten seedless grapes. I guess 99% commerical grapes are seedless. So I guess due to their user friendly nature these seedless fruits would qualify for “usable fruits”, wouldn’t they?

A little more research gave me this:

All of the above techniques for seedless propagation have one serious flaw: they lead to a decline in biodiversity. Because they involve essentially making carbon copies of one plant, if an agricultural disease which targets that plant evolves, it can spell big trouble. Many famous cultivars of seedless fruit, for example, are grown all over the world, and these stocks could be extremely vulnerable to disease or pests. The decrease in biodiversity is also bad for the species in general, as the more diverse a species is, the more likely it is to survive, as a general rule. read more here.

So I guess there’s nothing called a free lunch. On one hand these are useful to the customers. On the other hand very vulnerable to disease. Which explains the need for industrial pesticides. And how these pesticides find their way into our bodies.

Are their any other examples where usability has a really bad side effect?

AIDS and the razor blade industry

Saturday, June 7th, 2008

Just back from the barber. While he was working on my hair, with massages in between, between bouts of sleep this thought came into mind. And this I have been seeing for around 2 years. Whenever they have to use the razor they’ll make you see that they are removing the old blade and throwing it in a container, which would have a pile of these used blades. The idea behind this is that they want the customer to know that he is using a brand new blade for him. So AIDS awareness has been good I think.
But what becomes a side effect is that each blade gets used only once.
Which means:

  • a blade doesn’t have to have a long life
  • and that it has to be the cheapest possible
  • So the market dynamics for the razor blade companies whose main customers where the barbers would have changed in the last 2-3 years.

    PirateBay

    Thursday, May 15th, 2008

    People love them not just for the torrents, but for their attitude as well. There are a vast number of other torrent trackers around, but Piratebay makes news most often. On their home page their is a link called Legal Threats on which they post the legal notices/emails they get. This one was really funny, in reply to an email from Linotype. They have composed the entire email with different pirated fonts of Linotype.

    Based in Sweden they have somehow bypassed the copyright laws till now. Piratebay’s legal advisor Viborg claims. “Until the law is changed so that it is clear that the trackers are illegal, or until the Swedish Supreme Court rules that current Swedish copyright law actually outlaws trackers, we’ll continue our activities. Relentlessly,”

    Whatever their legal stand maybe, I love the way they use the anarchist dissension to grow more popular.