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February 28th, 2009

Corn flakes and poha

Ever heard of Kelloggs corn flakes? Sure you have and might be having it every morning for breakfast. After some initial marketing faux pas, it has slowly crept into the indian kitchen. For me it is an ideal example of how marketing can be used to push anything to anyone. Because indians have long used the humble rice flakes or poha as it is called, in breakfasts and snacks.

photo courtesy - http://flickr.com/photos/thebusybrain/2910289363/ and http://flickr.com/photos/ampersandyslexia/3245688281/

photo courtesy - http://flickr.com/photos/thebusybrain/2910289363/ and http://flickr.com/photos/ampersandyslexia/3245688281/

What I wonder is why no one has thought of promoting poha as a breakfast option. Off course with glitzy packaging and marketing. Chocalate coated poha? Tuti - Fruti poha? Why not.

Haldiram’s are you listening?

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This entry was posted on Saturday, February 28th, 2009 at 9:15 am and is filed under design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Corn flakes and poha”

  1. Rakesh Gupta Says:
    May 25th, 2009 at 4:47 am

    I love poha more than corn flakes :) . Some Indian company need to take the step in mass manufacturing of this crunchy breakfast

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