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December 22nd, 2008

Ad without copy

As most ads have copy, this one caught my eye. On the header of instructable, it was just a series of images. And the first think which came into my mind when I saw the ad was what is it. And when I was about to click it I realized it was an ad. I guess more people are deliberately shying away from clicking on ads. Which is making ad designers create ads which do not look like ads.

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This entry was posted on Monday, December 22nd, 2008 at 2:18 am and is filed under design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Ad without copy”

  1. malvika Says:
    January 6th, 2009 at 5:29 am

    oversmart.

  2. kaa Says:
    January 9th, 2009 at 3:52 am

    That could be one way of looking at it. But seeing that it is on instructables, which has users whose average curiosity is more than the outside average, it might work too.

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